Top

oktober 2013

  • All
  • Aanpassingsvermogen
  • Adaptability
  • Artikel
  • Concepten
  • Concepts
  • Cultuur
  • Featured Post
  • Geen categorie
  • Human of the Hospitalitist
  • Innovatie
  • Masonry
  • Mutual growth
  • News & Careers
  • Nieuws & Vacatures
  • Nieuws uit de media
  • onderzoek
  • Ontwikkeling
  • Standard
  • The Hospitalitist
  • The Talents tells
  • Uncategorized @en
  • We are the Hospitalitist
  • Wederzijdse Groei

EVERYONE IS A BIT OF A MARKETEER

Creating committed and loyal guests in the hospitality industry requires commitment from the whole organisation along with a reviewed marketing orientation. How can the hospitality industry adapt to this? In recent years, the role of marketing within organisations has changed. We have integrated new jobs such as social media management and delegated existing processes to existing departments. We have learned to organise and analyse a large amount of customer data, which has provided us with new and innovative insights. Marketing is no longer viewed separately from the product; it has become the product. Marketing is what guests experience. Marketing has...