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The HospitalitistUncategorized @en

EVERYONE IS A BIT OF A MARKETEER

Creating committed and loyal guests in the hospitality industry requires commitment from the whole organisation along with a reviewed marketing orientation. How can the hospitality industry adapt to this? In recent years, the role of marketing within organisations has changed. We have integrated new jobs such as social media management and delegated existing processes to existing departments. We have learned to organise and analyse a large amount of customer data, which has provided us with new and innovative insights. Marketing is no longer viewed separately from the product; it has become the product. Marketing is what guests experience. Marketing has...

DISTINCTION AT THE CORE

Over the past few months I have attended several trade fairs and network events. Some went rather well and at others there was more wine than new contacts. At the most recent fair, I came across an ex colleague of mine who was representing his company on a superb stand. Towards the end of the afternoon he had accosted a visitor who looked a bit lost with the question, “Are you by any chance looking for an events venue?” (not the best opening gambit, if I am honest, but that’s not important right now). And yes! This visitor was in...